Search found 44 matches

by Perry Ormsby
Thu Oct 13, 2016 2:59 am
Forum: Jam Session
Topic: The Merch table...
Replies: 25
Views: 16478

Re: The Merch table...

I'm convinced that most luthiers actually believe that if they put some effort into trying to market their product properly, they might see some success, and that's nowhere near as exciting as complaining about how difficult things can be. That's a little harsh, Perry. While some (many?) fail at ma...
by Perry Ormsby
Wed Oct 12, 2016 6:47 pm
Forum: Jam Session
Topic: The Merch table...
Replies: 25
Views: 16478

Re: The Merch table...

Now..we have to face it...how many households NEED a guitar...seriously...there are so many builders out there...and not so many guitarists...but anyway... Not many guitarists out there?!?! Reality check; if you spent the same amount of time learning some marketing techniques, rather than building ...
by Perry Ormsby
Tue Oct 11, 2016 7:50 pm
Forum: Jam Session
Topic: The Merch table...
Replies: 25
Views: 16478

Re: The Merch table...

My first thought was actually - should a small luthier trying to build a business (opposed to build for fun and pleasure) try to sell finished guitars, or try to use finished guitars to get custom orders? I think with finished guitars for sale on a stand, your competition is Taylor, Martin, Gibson ...
by Perry Ormsby
Mon May 16, 2016 5:35 am
Forum: Jam Session
Topic: impatience or justified frustration?
Replies: 25
Views: 17990

Re: impatience or justified frustration?

Ryan, they havent paid for your guitars. They have nothing to lose by not rushing to put them up. That one taylor a month they sell, has been prepurchased, and those bills need to be covered. So when it comes to the crunch.... does the sales guy sell yours, and then imediately cut a cheque for 80% (...
by Perry Ormsby
Fri May 13, 2016 11:24 am
Forum: Jam Session
Topic: Thinking about consignment...
Replies: 25
Views: 19920

Re: Thinking about consignment...

Perry I have to admire your power of positive thinking but in my case the guitar sat for nearly a year and never sold at the over inflated price. I'd hoped to sell it quickly and turn that capital into something useful for my budding company. I ended up giving the instrument away because it was tra...
by Perry Ormsby
Wed May 11, 2016 2:58 am
Forum: Jam Session
Topic: Thinking about consignment...
Replies: 25
Views: 19920

Re: Thinking about consignment...

And my point was "who cares"? David thinking he's getting scammed, when ultimately he gets the dollars he was after, and the dealer gets a higher percentage, meaning he is more excited to sell more, is a win win. You want dealers, either on wholesale or consignment basis, to be excited, encouraged, ...
by Perry Ormsby
Wed May 11, 2016 12:59 am
Forum: Jam Session
Topic: Thinking about consignment...
Replies: 25
Views: 19920

Re: Thinking about consignment...

We have a dealer that buys at full price, and adds 30-50%. This doesn't sound like consignment - it sounds like you sell him the product for a price (he buys it - he owns it), and then he can market it however he likes, without payment to you being contingent on sale. Correct, it was a reply to Dav...
by Perry Ormsby
Tue May 10, 2016 9:28 am
Forum: Jam Session
Topic: Thinking about consignment...
Replies: 25
Views: 19920

Re: Thinking about consignment...

So what? If the retailer gets more money, he will sell more product... We have a dealer that buys at full price, and adds 30-50%. People still buy them. At 20%, there isnt much skin in the game for a retailer. If they arent outlaying their hard earnt dollars to stock your guitars, they prioritise al...
by Perry Ormsby
Sun May 01, 2016 8:25 pm
Forum: Jam Session
Topic: The best kept secret in the musical instrument industry....
Replies: 12
Views: 9073

Re: The best kept secret in the musical instrument industry....

Why do they choose a big brand? 1. Brand recognition. They cant buy yours if they dont know you. Also, years of built up lust and desire for a brand is a huge thing. 2. Perceived company quality. Some believe the big boys have more of a chance to get it right, because they do it so often. Also inclu...
by Perry Ormsby
Sun Apr 03, 2016 12:14 am
Forum: Jam Session
Topic: I'm sorry, we don't have any in stock right now....
Replies: 5
Views: 4210

Re: I'm sorry, we don't have any in stock right now....

Ive literally never had any guitars for people to try for 12 years. They need to take a leap of faith, or find an owner. I guess we had each guitar that we did finish, but you'd have to visit the day it was completed or it was shipped out... We finally managed to build some spares for NAMM this year...
by Perry Ormsby
Thu Mar 10, 2016 7:24 am
Forum: The Soundhole
Topic: Google Map of the MIMF
Replies: 23
Views: 25238

Re: Google Map of the MIMF

Marked off three locations!
by Perry Ormsby
Fri Jan 29, 2016 2:16 am
Forum: Jam Session
Topic: Winter NAMM
Replies: 3
Views: 2811

Re: Winter NAMM

Ultimately, unless you're looking for dealers, it's a hefty expense. And to be looking for dealers, you'll be doing volume. Whilst the general public arent officially invited, they do get in. But its far from a public show. Smallest booth is $3600. Then all the add ons. Power, tables, carpet, etc et...
by Perry Ormsby
Sun Nov 29, 2015 7:05 pm
Forum: Solid-Body and Chambered or Semi-Solid Electric Guitars and Bass Guitars
Topic: A customer who you really DON'T want to deal with.....
Replies: 10
Views: 5906

Re: A customer who you really DON'T want to deal with.....

^^^ I have two early 60's Gibsons in my shop, been here for five years now. No work was done, because we were going to hammer out all the details via email... Which of course never happened. Two years ago he turned up, begging me to hold onto them and complete full restorations on both. I agreed on ...
by Perry Ormsby
Sat Oct 10, 2015 3:39 am
Forum: Jam Session
Topic: How do you price?
Replies: 24
Views: 16257

Re: How do you price?

You can make a good living. I'm at a guitar makers festival this weekend and half the guys here are positive and optimistic. Half are pessimistic and negative about the money side. I had everyone, including luthiers, tell me there is no living to be made. Never tell me something can't be done. In th...
by Perry Ormsby
Wed Oct 07, 2015 7:36 pm
Forum: Jam Session
Topic: How do you price?
Replies: 24
Views: 16257

Re: How do you price?

I had a guy cancel his $4500 order, two weeks prior to completion (14 month build time) with $340 owing. The excuse was he wouldn't be able to find the $340 any time soon. Quick check of his FB profile showed his priorities were all wrong. Half the money got refunded and half credited towards anothe...
by Perry Ormsby
Tue Oct 06, 2015 8:25 pm
Forum: Jam Session
Topic: How do you price?
Replies: 24
Views: 16257

Re: How do you price?

Pricing is easy. A: Work out what you want to purchase in the year as a goal. Work out your overheads for the year. What are your wages for the year? Calculate materials, and stock. Superannuation and health. Loan payments, rent, etc etc etc etc. Add a buffer!! Dont forget about tax, insurance, adve...
by Perry Ormsby
Thu Sep 17, 2015 7:46 pm
Forum: Jam Session
Topic: NAMM - What to expect?
Replies: 6
Views: 5094

Re: NAMM - What to expect?

Electrics. We have teamed up with KSR Amplification for amps, and Positive Grid for ipad based (headphones) setups.

Just signed a Euro dealer, another Aussie dealer, and a USA dealer. Things are moving along nicely!
by Perry Ormsby
Thu Sep 03, 2015 10:38 pm
Forum: Jam Session
Topic: NAMM - What to expect?
Replies: 6
Views: 5094

Re: NAMM - What to expect?

That's what we are looking for Simon, mass production distribution via stores. 450 sold since April, but none through dealers. It's time to step up :) Hoping to have 10 dealers pre-NAMM, 30 by end of 2016. USA, EURO, JAPAN. I went with a double booth, but after measuring it out, might have been a bi...
by Perry Ormsby
Tue Sep 01, 2015 8:31 pm
Forum: Jam Session
Topic: NAMM - What to expect?
Replies: 6
Views: 5094

NAMM - What to expect?

We are attending Winter NAMM 2016. Double booth booked, hopefully Hall D. Would love some feedback, tips, and comments from those that have attended. Do's and Don't's. What should we expect? Preparations? We have a couple joint ventures locked in with boutique amplifier companies and hardware suppli...
by Perry Ormsby
Sun May 17, 2015 12:30 am
Forum: Jam Session
Topic: Mad Max: Fury Road, Who built the guitar?
Replies: 1
Views: 2519

Re: Mad Max: Fury Road, Who built the guitar?

Its not a rickenbacher. It looks to be cobbled together from bits and pieces. The front of the headstock has a couple pipes or tubes over it, and the tuner buttons are spark plugs. Hardtail strat bridge and three singles on the guitar side. If I had known a guitar was needed for this movie, I would ...